A recent shoot for a leading High End student development in Cardiff. The brief was to create a picture library of stylish, life style imagery, with a strong identity, that could be used for the website, brochure, large print advertising and even paintmyphoto to transform it in to canvas.

Over the past decade, advertising has influenced consumers perception on reality. They have created these fantasies of perfect lifestyles and what you need to achieve these “perfect” worlds. For many companies, advertising has shifted from selling a product to selling a desired lifestyle in which their product is suited for.

Advertising influences consumer lifestyles by creating a world of unrealistic needs with the brands that they promote.

Freud believed that consumers buying preferences are influenced by unconscious motives